FAQ — Turnkeyr

01

Getting Started

Turnkeyr focuses exclusively on luxury coastal second homes valued at $1M and above. We currently serve the New Jersey Shore — including markets like Stone Harbor, Avalon, Sea Isle City, LBI, and Margate — with expansion to the Poconos and additional coastal markets planned. We work with single-family homes, beachfront and bayfront properties, and high-end condominiums. We do not manage primary residences or budget rental properties.
After you submit your owner questionnaire, we'll schedule a private property assessment call within 24–48 hours. From there, if it's a fit, we'll execute a management agreement and begin the onboarding process — which includes professional photography, listing build-out, smart lock installation, vendor coordination, and pricing strategy. Most properties launch within 72 hours of completing onboarding, though complex setups may take up to two weeks.
Not necessarily. Our Growth and Enterprise onboarding tiers include supply sourcing, stocking, linen programs, and initial deep cleaning. If your property needs furnishings, staging consultation, or significant setup work, we can accommodate that as part of the onboarding — either within the package or at an additional quoted cost. Our Basic tier is designed for properties that are already furnished and guest-ready.
We are currently operating along the New Jersey Shore. We are actively building our operational infrastructure and vendor network across shore communities from Cape May County up through Ocean and Monmouth Counties. Expansion to the Poconos and additional coastal markets is planned for late 2025. If your property is outside our current service area, submit a questionnaire and we'll let you know our timeline for your market.

02

Operations & Management

Turnkeyr sources and manages a vetted network of local cleaners, handymen, and maintenance vendors in each market we operate. We use Turno to automate and coordinate cleaning schedules, and we conduct quality checks on all service providers before adding them to our network. You never need to find, manage, or communicate with any vendor directly — that's our job.
We install and manage keyless smart lock systems as part of the onboarding process. Unique, time-limited access codes are automatically generated and distributed for each guest booking, then expired immediately after checkout. Cleaner and vendor codes are managed on separate schedules. Owners receive their own permanent access code. No key handoffs. No lockouts. No operational friction.
We handle routine maintenance issues autonomously up to a pre-agreed expense threshold (typically $250–$500, set in your management agreement). Anything above that threshold is communicated to you for approval before we proceed. For emergencies, we act immediately to protect the property and inform you as soon as possible. We document all repairs with photos and receipts, which are reflected in your monthly reporting.
Guest screening is a core part of our risk protection framework. We use platform verification systems combined with our own booking rules — including identity verification requirements, review history analysis, minimum stay policies, and occupancy caps that align with your property's profile. We maintain the right to decline bookings that don't meet our standards, without requiring owner involvement. For luxury properties, protecting your home from problematic guests is a non-negotiable part of our service.

03

Revenue & Pricing

We use dynamic pricing software that adjusts rates daily based on real-time market demand, competing inventory, booking lead time, local events, and seasonal patterns. Unlike traditional agencies that use static weekly rates, our approach maximizes revenue across every window of the calendar — including shoulder season and last-minute bookings. Owners can set a minimum nightly rate floor; we optimize everything above it.
Revenue varies significantly based on property size, location, features, and available calendar. A 4-bedroom shore home with a pool available for 12+ weeks typically earns between $60,000–$140,000 annually under our management. Luxury or highly distinctive properties can exceed $200,000. We'll provide you with a property-specific income projection during your private assessment — based on actual comparable market data, not optimistic guesses.
Rental revenue is collected through our Turnkeyr platform accounts and disbursed to owners net of our management commission and any approved expenses. Disbursements are processed via Stripe or ACH bank transfer on a rolling basis — typically within 5–10 business days following guest checkout. You also receive monthly performance statements showing all bookings, rates, revenue, deductions, and net earnings.

04

Listings & Control

Listings are published and managed under Turnkeyr's platform accounts. We own the listing infrastructure — including the photos we commission, the copy, the pricing rules, and the booking settings. This is intentional: it allows us to maintain consistent quality, protect our brand reputation, and operate your property at scale without single points of failure. You focus on owning the asset; we operate it.
During the term of your management agreement, we require exclusivity for the properties we manage. Simultaneous listing on competing platforms or with other managers creates calendar conflicts, guest experience issues, and operational complications that undermine performance. This exclusivity is a core part of how we're able to deliver institutional-grade management. The arrangement is reviewed at contract renewal.

05

Owner Access & Privacy

Absolutely. This is your home. You block your personal-use dates through our shared calendar system with a minimum of 7 days advance notice (or per the terms of your specific agreement). Owner blocks are respected without question. The more lead time you give us, the better we can optimize the calendar around your stays. We strongly recommend establishing a recurring annual calendar early in the season to maximize surrounding bookings.
We treat privacy as a core operating principle. Your home address is not publicly advertised beyond what platforms require. Owner personal information is never shared with guests. Guest information is collected for screening purposes only and handled in accordance with our Privacy Policy. We do not share, sell, or disclose owner or guest data to third parties outside of what's required to operate the management service.

06

Fees & Contracts

Our ongoing management commission is a percentage of gross rental revenue collected. The exact rate is disclosed during your private assessment and set in your management agreement. We do not charge hidden fees, maintenance markups, or administrative fees beyond what's disclosed upfront. The commission covers all operational management — guest communications, vendor coordination, dynamic pricing, reporting, and more.
Our standard management agreement has an initial term of one rental season (approximately 12 months), after which it renews annually. Either party may terminate with 30–60 days written notice as specified in the agreement. We invest significant resources in onboarding each property, which is why we ask for a full season to demonstrate performance. In practice, owners who work with us rarely leave — because the results speak for themselves.
The onboarding fee is non-refundable once onboarding work has commenced. This is because we incur real costs upfront — photography, smart lock hardware and installation, platform setup, and strategic planning time. If an unforeseen issue prevents the property from launching after onboarding begins, we handle this on a case-by-case basis with transparency and fairness.
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